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Integrated Online Marketing Strategies


Integrated online marketing is a method of coordinating all avenues of marketing to function together. With an integrated online marketing strategy, your advertising, promotions, public relations, and social media marketing all work in tandem to reach consumers and improve conversion rates.

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However, how can a business fully utilize this powerful marketing method? What is the best integrated online marketing strategy to use? Staying relevant in a constantly changing world can be tough. Any business needs an effective multi-platform marketing strategy that reaches a wide audience.

When devising any strategy or tactic – whether for business or personal goals – mapping out and planning are crucial. In strategizing your approach integrated online marketing, it is no different. With that in mind, there are a few proven effective strategies you can use for your business to reach your audience and sell your product.

  • Know what you want

It’s important to know what you’re trying to accomplish with your marketing. Are you trying to make a sale? Change your image? Reveal a new product line? Knowing what you want, will serve to pinpoint what marketing strategy you require related to your goal.

  • Know your message

Understanding your message is the first step. The second step is keeping it consistent across marketing platforms. Integrated direct mail marketing is most successful when content and communication aligns.

  • Know your audience

You wouldn’t try to sell a timeshare to a teenager, or a healthy dog food line to cat lovers. It’s vital to understand who your audience is because, as this will show where to focus your marketing efforts.

Once you know what you want, what’s your message, and whom you’re trying to reach, it’s time to customize which marketing tools can integrate and align to benefit your business. Depending on whom you want to reach, you may need to implement social media advertising, strategically placed Google ads, a sale, or an email blast campaign – or a blend of the above strategies.

Learning how to make your marketing work for you can help your business grow leaps and bounds. Resulting in improved conversion rates and ROI’s.

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Next Steps

Most companies don’t have the internal capabilities to develop, implement and sustain a targeted integrated online marketing strategy.

There are, however, internet marketing firms that will not only tailor a program specifically to your business niche clientele but help you sustain and adjust it as necessary going forward.

Do your homework and find an experienced firm that will lead you toward higher profits and faster growth.

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