Video content is fast becoming the number one way to reach your audience online. With social media platforms shifting their focus onto video, especially live video, and people spending more time watching videos online than on TV – you need to be focusing on it too.
Live streaming enables you to engage with viewers and share your content in real time, something that can really help grow your following. But, trying to decide which platform to stream to can be a difficult task. That’s where multistreaming comes in.
Multistreaming isn’t as technical as you might think either. There is software out there that can do all the legwork for you, and leave you with nothing but results. So, let’s take a look at what multistreaming is, how you can benefit from it, and how to get your feet off the ground and get started.
What is multistreaming?
Multistreaming, or simulcast streaming as it’s also known, is the act of streaming the same piece of content to multiple platforms at the same time. So, if you’re going live to your followers on Facebook, you can share the same content, at the same time on YouTube and Twitch. With Restream, we don’t stop there either. We have over 30 different platforms you can stream to all at the same time – so you never have to choose again.
Why You Should Stream to Multiple Platforms
So, why should you be streaming to multiple platforms and not just one? There are a number of benefits to simulcast streaming that go beyond just creating more content. And, since the process of multistreaming can be so simple, it’s definitely worth setting up and sending out your content to multiple sites, and here’s why.
Go where your followers are
Everyone on YouTube won’t also be on Twitch and vice versa. By streaming simultaneously across multiple platforms, you’re making it easier for your followers to get their hands on your videos. The best way to grow your following is to make it as easy as possible for people to consume your content, and multistreaming across platforms is a great way to do just this.
After the stream is over, you’ll also have uploaded versions of your content on each of the platforms you stream to. While we would all love our viewers to tune in live every time, this isn’t always possible thanks to timezones and other commitments. By having your content automatically uploaded to multiple platforms, you’re reaching even more people, and the content can continue to work for you beyond your live stream.
Compare multiple streaming platforms
By multistreaming to different platforms, you’re also gaining instant access to their built-in analytics. A/B testing is something that happens a lot when it comes to online marketing, but it’s almost impossible to do this when you’re only streaming to one platform at a time as your results will be limited. By simulcasting across platforms, you are sending out the same content at the same time, and are able to see which platform is performing best.
Where are your fans most engaged? Which platform are people tuning in live to the most? You can use all this information when deciding what content to stream in the future, tailoring it to your most active and engaged audience and their platform of choice.
How to Live Stream to Multiple Streaming Platforms
You can’t live stream to multiple streaming platforms without a little help though. But, with multistreaming software, you’re able to reach more people than ever before. It is incredibly simple to set up a multistream nowadays thanks to the intelligent software, so creators would be missing out on amazing opportunities by not engaging in this practice.
With multistreaming software, all the complicated parts of streaming to multiple platforms are taken out of your hands. With a service like Restream, it is amazingly simple to stream your content to all the platforms you want in just a few steps.
After signing up for an account, it takes just a few clicks to link up your chosen streaming accounts like YouTube or Twitch. Then, you just link up with your streaming software – you only need to do this once, and you’re good to go.
Then, every time you want to multistream, you just open up our software, hit record, and enjoy connecting with your fans across the web. If you want, you can even stream to multiple profiles on the same network – such as two Facebook pages, or two Twitch channels with one of our paid memberships.
Make content that works across platforms
If you’re going to multistream, you’ll be streaming to platforms that all have different ways of doing things. In the same way that your audience won’t always be on every platform, content will have different effects on each site.
When streaming to multiple platforms simultaneously, you will need to make sure that your content works well everywhere you’re streaming. This is where the ability to compare analytics as we mentioned before becomes so invaluable.
For example, on Facebook, many people live stream using a vertical camera. But, use this same format on YouTube and your video will look unprofessional and difficult to watch. But, stream with a horizontal video, and even Facebook will support this, and your video will look great. It’s little details like this that need to be considered to make your multistream successful.
The Final Word
Multistreaming offers a lot of benefits for streamers. You’re able to reach more people at the same time, boost your video engagement, and gather analytics to improve your future streams. With a multistream software like Restream, it’s easy to do as well. If you’re not already streaming to multiple platforms at the same time, you’re really missing out.