June 22, 2024


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How to Write an E2 Business Plan: A Step by Step Guide

5 min read

Are you ready to expand your business or franchise? Do you want to take advantage of the diverse business opportunities in the United States? As you likely know, an E2 Visa is essential for setting up, developing and running a business in the US. In addition to your application, a professionally written franchise business plan is required as proof that your company will benefit the U.S. economy.

 Not exactly sure how to write an E2 business plan? Call the experts, or follow this step-by-step guide to create your professional E2 business plan.

What to include in your Franchise Business Plan

Executive overview

Your executive overview is the first impression the USCIS has of you and your company. It provides an outline of your business’s ownership structure, clarifies its purpose objectives, and states your intentions in the US.

An executive overview can also provide useful information about you, the E2 visa petitioner, which is not pertinent to a resume. It is also a good idea to include financial highlights and concise descriptions of your products and services. However, it’s important to keep this section brief and easily readable. You can will dive into more detail further on in your plan.   

What to Include:

  • Articles of Incorporation
  • Purchase Agreements
  • Franchise Agreements
  • Any official charter information

 A Financial Strategy

 The duration of an E2 visa is a maximum of 5 years. Your franchise business plan should include financial projections and elaboration on how your company will achieve an acceptable level of success within that time. The profits of your business should support you, any dependents you may have, as well as employees.
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The business plan must also show you have sufficient investment funds. You are required to provide documents proving the source of your funds. Sale of property or assets, savings account balances or proof of current employment income will satisfy this requirement.

 What to Include:

  • Five-year profit and loss statement
  • Income statement
  • Revenue forecast
  • SWOT Analysis

 An Operational Strategy

 An operational strategy will help the U.S. Citizenship and Immigration Services understand exactly how your business will operate within the United States. You can choose from the many corporate structures accepted under the E2 visa.

 The USCIS will also require details regarding the management of your business. E2 visas are authorized based on the need for directing and developing a business, so they want to know precisely how your corporation is structured, how your personnel is managed, and where operations will take place.

What to Include:

  • Proof that you own at least 50% of the business.
  • Proof that you are a citizen of a treaty country.
  • Detailed management structure – including executive summary
  • Lease Agreements

 A Personnel Strategy

 As the E2 visa holder, the management structure of your company should allow you to “develop and direct” your business. Your franchise business plan must demonstrate that you will create skilled or unskilled jobs for resident employees. Detail how many US jobs will be created as a result of your venture. Remember to include specific job descriptions and timelines for hiring dates. Keep in mind that approval of E2 visas is based on the degree to which your company can benefit the US economy.

If you already employ personnel of the same nationality, the E2 visa will allow your company to petition for those additional foreign employees. By utilizing this petition, you can retain any essential foreign executives, supervisors skilled personnel. 

What to Include:

  • Personnel forecast
  • Detailed job descriptions
  • Hourly compensation and salary plans
  • Employee hiring plan

A Marketing Strategy

Before you create your marketing strategy, it is essential to obtain an in-depth marketing analysis. It should examine your targeted industry and the area in which you intend to expand. By doing so, you’ll have a better understanding of the US market and its consumers. As an added benefit, this market analysis will prove to the USCIS that you are well informed and can make sound marketing decisions for your investment.

Once your analysis is complete and you’ve created a marketing plan, be sure to include your marketing budget and employee requirements. Any letters of intent or contracts with marketing firms will increase the likelihood of application approval. 

What to Include:

  • Marketing analysis – including location, target demographics, market segmentation, and market size and needs.
  • Summary of competition analysis
  • Summary of your industry analysis
  • Strategy for marketing, social media management, and advertising

Your Skills and Experience

The final requirement of the E2 franchise business plan is that the education, skills, or work experience of the applicant must be relevant to the business in question. You should demonstrate your ability and competency, in addition to the sustainability of your business. Any employees covered under your petition should provide you with a resume as well.

The USCIS may question any disconnect between your experience and your company’s direction and purpose. Proving your credentials are relevant will make the approval process more straight forward.

 What to Include:

  • Your resume
  • The resumes of any relevant employees

Hire a Professional for your E2 Franchise Business Plan

While it is possible for E2 applicants to write a franchise business plan on their own, most should consider an alternative. A professional has the skills and knowledge to prepare a more complete and precisely written plan in less time. Their expertise reduces your chance of receiving a request for evidence or a full denial. If you’re ready to make your business goals a reality, let Bargain Business Plan develop help you establish yourself as an accomplished, capable business owner with viability in the U.S.

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